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Changing Tactics: Why You’ll Love a Mac
Well, it seems like our days of seeing Justin Long and John Hodgman play dueling computers may have finally come to an end. Apple seems to have removed the popular “I’m a Mac” line of advertisements...
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Google Releases AdMob SDK — iAds, Not Yet
As you may or may not know, Google bought AdMob a while back, which some people said was a direct smack in the face to Apple, who was also in the running. As a result, Apple bought Quattro Wireless,...
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Apple’s old brand ambassador strategy
It’s quite interesting to look back at Apple’s old marketing strategies. FOr a time they were big on endorsers and testimonials and this one from 1994 catches the eye because of the Chips Ahoy box...
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Are Apple’s Ads Too Simple?
Apple’s ads in recent years have simplified more and more, to the point that there’s nothing but the product on a white background with its name below. Is it too little? Ad designer Bryan Evans thinks...
View ArticleRare 1983 Apple Commercial
Software maker Andy Hertzfeld yesterday posted a very old Apple commercial that never aired. It’s a fascinating blast from the past. The commercial, in which Hertzfeld himself appears, was made by...
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Every Apple TV Ad Ever Made
Every Apple TV Ad You’ve got to hand it to the Apple marketing team. They sure know how to capitalize on the worth and attractiveness of their products, and they don’t pull any punches when it comes...
View Article“Your Verse” Cut Into Two Shorter Ads; Still Inspiring
Almost two weeks ago, Apple treated us to the beauty of poetry with its iPad Air ad, “Your Verse”. Brilliant move, as usual, as I believe that a yearning for the poetic is inside all of us, and that...
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Windows Takes Potshots at Macs [Cue: Snort]
There is little love lost between Windows and Mac – if any at all – but it usually Samsung that takes potshots at Apple iPhones. This time around, it’s Microsoft that’s doing the mudslinging, although...
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New Apple iPhone 5s Ad Is Awesome – If You Like the Pixies
Actually, even if you’re not particularly into the Pixies, the new Apple iPhone 5s ad is pretty cool. Called “Powerful”, the ad does pack a punch, not only because of the music, but also the visuals....
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NYC Street Artist Slams Apple for Stealing His Slogan Used in New iPhone 5S Ad
Remember that pretty cool (or awesome, depends on your viewpoint) new iPhone 5S ad featuring The Pixies? Granted, there were some fans who threw potshots at the band, saying they sold out by agreeing...
View ArticleApple Goes “Home” with Latest Ad, Parenting
Apple’s ads are always something to look forward to – either to fall even deeper into the well of Apple enthusiasm or to criticize, depending on where you stand. I think its latest ad does not fail to...
View ArticleAre You a “Wall Hugger”? Samsung Says So, if You Use an iPhone.
In a new ad for the Galaxy S5, Samsung takes another potshot at Apple and its lovely users (yes, that’s us). That moment when your phone conveniently chooses the most inconvenient time to run low on...
View ArticleNew Samsung Galaxy S5 Ad Makes Fun of the iPhone 6
Even before the iPhone 6 has been launched! Do you smell that? The reek of desperation emanating from Samsung… Yeah, okay, maybe I went a little overboard fangirling with those statements, but...
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Samsung Gets More Aggressive, Takes Potshots at Apple IRL
Remember Samsung’s name-calling ad that went round some time ago? The ad called iPhone users wall huggers because of the iPhone’s notoriously short battery life. So we are supposed to be always hogging...
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IKEA Apple Ad Parody Is (Unoffensively) Amusing
Apple is certainly no stranger to being the subject of parody. They should even be used to Samsung competitors taking potshots at them every chance that comes up. But not all those parody slash potshot...
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Samsung Does It Again: Makes Fun of iPhone 6 Plus
I honestly don’t know why I even bother with Samsung’s stunts, but their ad agency or whoever takes care of their ads are just so quick on the ball to make fun of the iPhone every chance they get. I do...
View ArticleJustin Timberlake and Jimmy Fallon Star in iPhone 6 Ads
Apple ads have always been brilliant, and to my knowledge, the company’s advertising group hasn’t stooped so low as to get back at their main competitor by creating ads that are meant to bash. From...
View ArticleApple Pay Gets Boost with Priceless Surprises from Gwen Stefani and...
In spite of the glitches, skepticism, and flak associated with Apple Pay, the company has high hopes for the technology. It’s not like that Apple is a stranger to glitches after all; and at the end of...
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Apple Christmas Ad The Song Might Make You Shed a Tear or Two
We’ve never made a secret of our love for Apple ads, and for this holiday season, Apple has not failed to deliver yet again. During a season of overly cheerful or cloyingly sentimental music, the...
View ArticleTaylor Swift Treadmill Fall Boosts Drake’s iTunes Sales 431 Percent
It was no April Fools’ prank, and while it totally went viral – why wouldn’t it? Taylor Swift flat on her face…that’s a no-brainer. What many might not know is that the video showing the “Taylor Swift...
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